Business &
Keynote Speaker

Johannesburg, South Africa.


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Arthur Goldstuck - Business Speaker - Johannesburg

Tech expert Arthur Goldstuck is a South African journalist, media analyst and Information and Communications Technology (ICT), Internet and mobile communications commentator. His passion lies in the Internet technology and the impacts it has brought to consumers and businesses.

Today Goldstuck heads the World Wide Worx research organization, and has led research into ICT issues like the impact of IT on small business, the role of mobile technologies in business and government and the technology challenges of the financial services sector.

He offers virtual training to businesses globally and gives corporate executives strategic advice on how to use social media. He was inducted as the 20th member of the Southern African Speakers Hall of Fame in 2021 by the Southern African Professional Speakers Association.

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Arthur Goldstuck



The Hitchhiker’s Guide to AI

Arthur Goldstuck has been observing the incredible ascent of artificial intelligence (AI) in every sphere of business and society for the past ten years. This guide provides a useful summary of the history, current state, and future of artificial intelligence at a time when the term "generative AI" is becoming widely used and raising concerns about machines replacing or enhancing human abilities.

The Hitchhiker’s Guide to AI is aimed at both beginners and those who consider themselves experienced or skilled at using AI. It draws on many years of direct access to global and regional leaders in using AI, from Africa to the Middle East to North America to Europe and Asia, and it provides unique perspectives on generative AI, as well as practical advice for using it.

It is useful for consumers, academics, professionals and anyone in business who wants to get up to speed quickly and practically. It also entertains and inspires anyone who is curious about AI or already engaged in its possibilities.

Need to understand or refine prompting? You’re in the right place. Need to prepare for the coming impact of AI on health, travel, education and business? This is the book for you.

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Arthur Goldstuck AI Book