Arthur Goldstuck is an award-winning writer, analyst and technology commentator, founder of technology market research organisation World Wide Worx, and editor-in-chief of Gadget.co.za.

He has received lifetime achievement recognition in multiple sectors, including the Distinguished Service in ICT Award in 2013, Southern African Speakers Hall of Fame in 2021, and Southern African Educators Hall of Fame in 2023.

He is author of 20 books, including his current best-seller, The Hitchhiker’s Guide to AI.

Arthur Goldstuck has been observing the incredible ascent of artificial intelligence (AI) in every sphere of business and society for the past ten years. This guide provides a useful summary of the history, current state, and future of artificial intelligence at a time when the term "generative AI" is becoming widely used and raising concerns about machines replacing or enhancing human abilities.

The Hitchhiker’s Guide to AI is aimed at both beginners and those who consider themselves experienced or skilled at using AI. It draws on many years of direct access to global and regional leaders in using AI, from Africa to the Middle East to North America to Europe and Asia, and it provides unique perspectives on generative AI, as well as practical advice for using it.

It is useful for consumers, academics, professionals and anyone in business who wants to get up to speed quickly and practically. It also entertains and inspires anyone who is curious about AI or already engaged in its possibilities.

Need to understand or refine prompting? You’re in the right place. Need to prepare for the coming impact of AI on health, travel, education and business? This is the book for you.